Hope's 2nd Business University

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Business Owners and Business Buyers

 What's The Right Value?

By Claudia Lewis

Most business owners have very little confidence in their own abilities to set market values for their most important assets, and it’s no wonder. According to the International Business Brokers Association, most business owners don’t even know where to turn to seek reliable advice in a buy or sell situation.  Some turn to a lawyer, or accountant, others turn to stockbrokers or even friends, but the truth is, without formal training and industry standard modeling techniques, none of these professionals is qualified to set valuations on businesses of any kind.  An affordable Business Valuation Expert may be the key to protecting YOUR assets and interests at any bargaining table.

What is your business worth?


As your business grows, you may have to answer an important question: What is it really worth? Determining the value of a business is hardly pure science.  To assess its value, an appraiser must consider many factors.

·        The overall health of the business as demonstrated by its assets, liabilities, cash flow and earning capacity.

·        Marketplace conditions, including competition and consumer demand.

·       Future events, such as new products or potential lawsuits

·        Intangible factors, which may include customer mix and loyalty, brand awareness and employee morale.

In any business valuation, the most important factor is the premise of value – your reason for seeking the valuation.  There are many reasons for having a business appraised, each of which might result in a different valuation:

·        Sale of the business or a partial interest

·        Purchase of a business

·        Allocation of assets

·        Financing

·        Buy-sell agreement between owners

·        Estate planning

·        Succession planning

In most cases the value of your business will vary depending on the reason the appraisal is being performed.  For example, if you were selling a stake in your business, you might want to determine the fair market value of the business – what it would fetch on the open market.  However, if you wanted to insure your business assets, you would seek to determine its insurable value.

Why business valuations are growing in popularity

People tend to think there is one Rule of Thumb to value their business.  This is never true!  For example, if you are a service business, someone may tell you the business is worth one years’ gross – but don’t for one moment think a business with three customers has the same value as one with 30, or even 300 customer  Is a radio station in a major market worth the same multiple of cash flow as one in a small town, probably they are not.  Are two dental practices in the same city, one with a famous, well-known leader worth the same multiple as a lesser known practice, probably they are not. 

Very few business owners know how much to expect from a business sale – how much to pay for an opportunity ahead – or, how to protect assets by knowing their value, even in these uncertain times.  Why do so many business buyers overpay? Because they don’t have an impartial professional telling them not to overpay!  Why do so many business sellers have trouble selling their businesses?  Because their advisors tell them to ask for too much!  Why do some divorces ruin the business owning partner?  And why death taxes leave the heirs with so little of the estate? All for the same reason – unqualified individuals guessing at true values.

Here’s how to bolster your position at any bargaining table! And get what you deserve!

Remember, in most cases the value of your business will vary depending on the reason the appraisal is being performed.  For example, if you were selling your business, you might want to determine the fair market value of the business – what it would fetch on the open market.  However, if you wanted to take in a partner, you would seek to determine what an equal or less than equal share is worth, and it’s not pure division.

Business owners often procrastinate finding out the value of their business, mostly because they don’t know anyone with such knowledge,   And when they find out, the average fee for an Business Valuation is several thousand, or tens of thousands of dollars and is a 3 to 6 month agonizing process – that cost and time frame closes the door for most people even considering a business valuation.  An owner or potential owner can get that information beginning at a very affordable price.

Your Family Business – Passing the Baton

Did you know that only one third of family-owned businesses are passed successfully to the second generation and only one out of six reach the third generation?  If you'd like to pass your business on to a family member it makes sense to start planning now. 

By determining what your business is worth, you can maximize the wealth you transfer to the next generation and minimize your business transfer cost.  A business valuation will start you on the road to:

 

 

 

 

 

·       Identifying your financial goals.

  • Analyzing the needs of family members
  • Identify potential ownership and management successors.  (In some cases, it may be a good idea to hire non‑shareholder managers while the next generation develops its management skills.)
  • Determining when succession should occur
  • Determining what income you will need during retirement, how long you may need it and where the money will come from.

Deciding whether you want to

  • Gift some or all of the business,
  • Create a Foundation
  • Have an outright total or partial sale, or
  • Consider other capital markets alternatives.

Often the best place to start is by working with a Business Valuation to determine the value of your business.  Do you have concerns?   Do you wish someone could highlight some of the issues?

When you assess the value of your business – often your capabilities and needs are identified and key opportunities for improvement surface.

While working on your Business Valuation, you may identify goals and critical success factors for your business, and measure how well your business is performing in key areas compared to other companies.  This comparison, along with information gleaned from an analysis of your business can develop a framework to focus attention to help you attain your business goalsIn what direction to take the company?  What investments in technology to make?  How to attract, grow and keep employees. How to make business more efficient?

Best of all, when you highlight improvement opportunities, you can use the Business Valuation to help close the identified gaps in the: Lending assistance, Capital Garnering, Goal Setting 

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