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Stop Grappling for Clients
by Laurie Cameron
A grapple (or grapnel) is a clawed, anchor-like hook used in seizing, holding or dragging. One of its original uses was during sea battles to hold an enemy ship for boarding. It creates a powerful image in the mind, doesn’t it? It evokes a feeling of being controlled in order to achieve a hostile objective. It’s not a pretty image.
On the other hand, a magnet only works with objects that are naturally drawn to it. It cannot hold on to anything that does not have the proper make-up to be attracted to its magnetic field. It cannot 'seize and hold' an object that is not the right match for its purpose.
When you think about how you market yourself as a coach, are you a grappling hook or a magnet? If you’re being a grappling hook, you feel the need to grab and drag people into your practice in order to fill it. You’re desperate to hold on to prospects or clients, because you’re afraid that won’t hire you or that they’ll leave.
If you’re being a magnet, you are attracting the people who are naturally drawn to you. You are being authentic, and you are fulfilling your own purpose. You are making the choice to work with people who are the best fit for you. You are able to let go of those who are not the right match for you.
Having the choice to be a grappling hook or a magnet applies to every area of your life. You can make the choice to be a magnet with beliefs, money, or relationships. Pay attention to how you are being in your life, and be a magnet!
Please go to the Bookstore and purchase - "Referral of a Lifetime" - for more exciting information
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