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KidsDadsMoms Target Market
There are 60 million children in the USA between infant to 14 years old that are average, gifted, learning disabled, handicapped, exceptional or challenged. We are a convenient Internet based educational company that assesses:
- Children's skills, abilities, interests and learning preferences on-line, and then
- Compatibly matches each child's individual attributes with the appropriate learning tools
- The tools deliver educational, learning and developmental values and personal traits that are inherent in each product.
By applying realistic filters for households with Internet access and with incomes greater than $50,000, our addressable market represents about 40% or 23 to 25 million children, or approximately 18 to 20 million households.
- Parents and grandparents typically spend $35 to $38 per month on toys, games, puzzles and books and
- That average increases when you add software, video games, educational materials and lifestyle products.
The specialty markets that include home schooling, special needs and gifted children, and that are ideally suited for our products and services, consist of about 17 million children.
- Applying the same 40% addressable market share, KDM’s specialty market potential is 6.8 million children, and represents over $3 billion annually spent for similar products.
- We also believe that our unique skills profiling process creates customer loyalty from whatever the child’s age is when they start on KDM, till age 14.
The following markets are ideally suited for KDM's program:
· Broad Consumer Market
KDM's newest market is the broad consumer market where we can help parents, grandparents and teachers intelligently select the materials their children use to enhance their education and skill development. We just launched a new Internet site designed to appeal to the average consumer at www.KidsDadsMoms.com .
The subscription plans range from $18.95 for a one month trial plan to $12.50 per month for a one year subscription plan, plus all subscribers gets a 10% discount off the purchase of all products.
· Employee Benefit Program
Large corporations, mid-sized, as well as small businesses and PEO's can purchase an inexpensive group benefit program for their employees and provide a valuable work/life benefit that would attract and retain quality employees.
This benefit provides the employee free or discounted access to our Skills Profile and matching process, plus discounts on all products that could range from 5% to 20%.
Through our medical data storage program we can provide companies and their employees with a Section 125 IRS approved pretax benefit program that uniquely includes the purchase of all of our children's learning tools up to a 40% discount.
· Organizations Program
Organizations and Unions can purchase an inexpensive group member program for their members and provide a valuable benefit that would attract and retain quality members.
This benefit provides the member free or discounted access to our Skills Profile and matching process, plus discounts on all products that could range from 5% to 20%.
· School/Teacher Program
Schools can purchase an inexpensive group program for their teachers, classrooms, schools and districts that will help students improve their performance results with learning tools that match with each students preferred way of learning.
These tools are matched by KDM with each child using the most modern theories of child development and deliver educational, learning and developmental values that are sensorimotor and operations driven (Dr. Jean Piaget), address the Theory of Multiple Intelligences introduced by Dr. Howard Gardner, and Dr. Benjamin S. Bloom's Taxonomy of educational objectives.
KidsDadsMoms.com's program build's a bridge between teachers and parents, the home and the school, by using learning tools that students, parents and teachers can all enjoy using, so everyone is on the same side of the table in support of the child's educational progress.
· Day Care, Pre-Schools, Early Learning Centers, Hospitals and healthcare professionals that care for children
Children's programs, infant to early learning, can include KDM's Skill Profiling process as a part of their curriculum or can purchase an inexpensive group program for their clients, teachers, classrooms and schools that will help children improve their performance results with learning tools that match with each students preferred way of learning.
These tools are matched by KDM with each child using the most modern theories of child development and deliver educational, learning and developmental values that are sensorimotor and operations driven (Dr. Jean Piaget), address the Theory of Multiple Intelligences introduced by Dr. Howard Gardner, and Dr. Benjamin S. Bloom's Taxonomy of educational objectives.
KidsDadsMoms.com's program build's a bridge between teachers and parents, the home and the school, by using learning tools that students, parents and teachers can all enjoy using, so everyone is on the same side of the table in support of the child's educational progress.
· Stockbrokers, Financial Advisors, Certified Financial Planners and Financial Institutions
Our program is a perfect companion for all Section 529, Educational IRA's and Educational Savings plans that provide for the future cost of a child's education.
This would be the perfect gift certificate for any financial professional to say "I care about your family", by buying one year certificates in our 'Pak-10' discount program for gift certificates for their clients that invest with them.
The client gets a free one year profiling subscription and a 10% discount off all of our learning tools. Each time their client orders a product, the shipped product will include a card from the financial professional thanking their client for doing business with them.
This is a great gift of education from any professional.
· Real Estate Agents, Brokers and Mortgage Bankers
Our program is a perfect companion for all Real Estate Agents, Brokers and Mortgage Bankers that provides the perfect gift certificate for clients with children or grandchildren that purchase property through this real estate professional or mortgage banker.
The client gets a free one year profiling subscription and a 10% discount off all of our learning tools. Each time their client orders a product, the shipped product will include a card from the professional thanking their client for doing business with them.
This is a great gift of education from any professional.
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